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What if I told you there was one single trick or tactic that would boost your revenue?  It works for every business, in every market condition, and yields dividends far above every other strategy.   It’s not terribly expensive, but it does take some planning, and you might have to stop what you're doing. 

 

One of the most common topics we come across here at Avorit is how to get in front of the right customer at the right time. 

Many businesses spend an enormous amount of effort on sales and marketing, business develo

pment and outreach if they are trying to grow their revenue.  Sometimes it works, sometimes it doesn't, but a lot of the time it's not tracked and certainly not as effective as it could otherwise be. During the pandemic, it seems like almost every business is scrutinizing the return on their investment of their efforts: what used to work, doesn’t necessarily work now.

There is a strategy, and it’s incredibly effective:   Sell, the way people buy.     

 

Here’s what we mean: Most customers don’t care about your product, or service, or brand. They don’t care how long you’ve been in business or how many awards you won. Sure, that all helps build trust in your organization, which is important, but that’s not what they buy.  

 

Customers are buying a solution.  An answer to their problem.  A fix, if you will.  Nobody buys a lawnmower, they buy shorter grass. Or perhaps better, healthier looking grass.  And they are looking for that solution on their own terms, they are researching, asking around their network, and at least this year, they’re spending a whole lot of time on video.

 

Meet that customer on THEIR terms, and you now have a buyer.

 

There are some specific ways to do that, and a sneak peak: it includes finding an articulating a clear & compelling reason to buy, use automation to remove friction, and incorporate video.

 

To elaborate, we're hosting a FREE webinar this Monday, August 17th at 4pm EST and featuring a guest speaker who's a seasoned sales & marketing veteran from Hubspot: Zoya Khatuntseva.   You will not want to miss it!   Click here to register